Tech Tip – Alexa Skills Commands That Could Help At Work

Amazon’s Echo speakers may be used mainly in the home, but putting the listening / privacy fears aside, they can be useful in a business setting, particularly in small business settings / home offices. With this in mind, here are four skills commands that could help you.

Create Reminders with Alexa

Alexa can act like a personal assistant. For example, you can tell Alexa exactly what you need to remember e.g. business appointments on certain days / times and it will remind you of that task and time. To create a reminder, say the task and its time such as, “Alexa, remind me to review customer accounts 10 a.m. every Monday”.

Create Distinctive Voice Profiles

By setting up voice profiles, Alexa can distinguish who is issuing the command e.g. different people in the office can ask “Alexa, what’s on my calendar?” Ask Alexa for details of how to do it.

ChatBot Skill

By enabling the ChatBot skill, workers can audibly request Alexa to post on their behalf. This can aid productivity. It can be achieved by linking an Amazon account to a Slack account. Users can then post to a specific channel by asking Alexa.

Find Your Phone

You can use Alexa to help you find your phone by using your voice. This is a free skill available from Amazon here. The phone should ring even if it is on silent. It may not work if your phone is in Do Not Disturb mode, but you can add multiple people by name to call different phones instead of just one.

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Facebook Losing the Battle For Teenage Attention

A study by Pew in the US has found that Facebook is now lagging behind YouTube, Instagram and Snapchat, as a platform where teenagers spend their time.

Down To 4th Place

The study, which involved 750 teens in one month earlier this year, found that Facebook has experienced a 20% point drop since 2015 in its usage by teenage users. Even though 51% use Facebook, this is still a long way behind the 85% preferring YouTube (Google-owned), 72% preferring Instagram (which is owned by Facebook anyway), and the 69% preferring Snapchat.

What’s Been Happening?

An eMarketer report illustrates what’s been happening. The report predicts that in 2018, 2.2 million 12 to 17-year-olds and 4.5 million 18 to 24-year-olds will regularly use Facebook in the UK, but this is 700,000 fewer than in 2017. Most of the young defectors appear to be going instead to Snapchat.

The same report shows that there has been a surge in older users of Facebook, and over-55s will become the second-biggest demographic of Facebook users this year. For example, 500,000 new over-55s are expected to join Facebook in 2018, and this will bring the number of 55- to 65-year-old-plus regular Facebook users this year to 6.4 million.

Teenage Users Passing Over Instagram For Snapchat

One of the reasons why Facebook bought Instagram was so that it could at least keep some of the young people who were deserting Facebook as customers as of one of its services.

Unfortunately, what’s been happening is that young people appear to have been leaving Facebook, and going to Snapchat instead of Instagram. For example, in the last 3 years Snapchat has more than doubled its take-up rate among UK users of social networking sites and apps to 43%.

Why?

It is an age-old feature of teenagers and young people, because of a need for independence and privacy, they would prefer not to go to the same places as their parents, and this is what has been happening on Facebook to some extent.

Also, many more young people have smartphones, and they use them to go where other members of their age / peer group go i.e. on Snapchat. It doesn’t help also that Facebook has received a lot of bad publicity recently over its involvement with the sharing of user data with Cambridge Analytica, and the part it played in allegedly being used by representatives of certain foreign powers to help sway the election result towards Trump.

Facebook has also proved particularly attractive in recent years to older people who have found that its video and photo features are easy to use, and enable them to keep up with the social lives of their older children, and grandchildren,

Facebook For Kids

Facebook has long known that it has been attracting an older demographic, and that young people have been leaving the platform in pursuit of a new experience, and to stay in touch with other members of their peer group.

Attracting a new, young group of Facebook users looks likely, therefore, to be one of the main reasons why, back in December 2017, Facebook announced that it was launching a kind of Facebook for children the form of ‘Messenger Kids’. Some commentators said at the time that it appeared to be a way for Facebook to recruit its next generation of users, and to capture the attention of 6 to 12-year-olds before Snapchat or a similar social network competitor

What Does This Mean For Your Business?

For Facebook, even though it recognises (and is trying to solve) the problem that it faces in attracting teenage users, it still remains the most popular social networking sites in the UK by a long way, boasting 32.6 million total regular users this year. Also, Facebook’s Instagram is looks likely to grow its user base from 15.7 million to 18.4 million this year, although it also appears to be losing young users to Snapchat.

For businesses wishing to advertise, Facebook is likely, therefore, to be a way to advertise to older age groups e.g. those in their 40,s, 50s, and above. In fact, Facebook has also announced an overhaul of its news feed algorithm to prioritise what friends and family share, and to reduce the amount of non-advertising content from publishers and brands.

Businesses with older customer demographics may also want to keep making the most of their company Facebook business page.

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Visa Crash In Europe Causes Cash Only Chaos

On Friday 1st 2018 from 2.30pm, a Europe-wide system failure at Visa that left shoppers embarrassed as their card payments were declined and stores switched to ‘cash only’.

Not Just Visa Customers

To make matters worse, because a range of different banks and other financial institutions use Visa’s payment system, even those making transactions using non-Visa branded cards were affected and were unable to make purchases.

The problem was compounded by the fact that it happened at a time when many people were leaving work on a Friday. There have also been reports circulating that even if some card purchases were declined, the money may still have been taken from accounts, and customers have been urged to check.

What Happened?

There are no precise details as to the reason for the system crash other than Visa’s explanation as a “hardware failure”.
Visa has also been quick to announce that it has no reason to believe that the system crash was associated with any unauthorised access or malicious events.

ATMs Still Working in UK

In the UK, although many customers found themselves in extremely awkward situations e.g. unable to pay for meals or petrol, customers were still able to take cash out of ATMs (if there was one nearby). This led to large queues forming at ATMs in towns and cities across the country.

Queues

Whereas many customers faced the embarrassment and inconvenience of having their cards declined in shops across Europe, others found themselves being forced to wait in queues because of the disruption. For example, in Berlin’s Alexanderplatz, it was reported that Primark customers had to queue for 20 minutes to pay, and staff were unable to note the reasons why transactions were failing. Also, it was reported that the Visa system failure caused a 45 minute wait for those trying to use the Severn Bridge as drivers were unable to pay the toll by card.

Anger

Not surprisingly, many people took to social media to vent their anger at Visa for the embarrassment and inconvenience caused. In Spain, the Guardia Civil tried to calm and re-assure people by sending a tweet urging everyone to stay calm, and used a picture of Captain Jack Sparrow to help explain that if they couldn’t pay, it wasn’t because they had been robbed or hacked.
Visa has apologised, and has stated that its payment system is operating at “full capacity”.

What Does This Mean For Your Business?

Even though the problems only lasted a day, it is only a matter of weeks since TSB’s catastrophic computer meltdown caused misery to customers after the bank tried to migrate its computer systems from its old Lloyds Bank systems to its new core banking system, Proteo4UK.

We are now a society that is moving away from cash, in favour of cards and particularly contactless payments. Also, this move away from cash has meant the closing of many ATMs. Both of these factors mean that system failures of this kind can be particularly disruptive.

For businesses, customers not being able to pay meant that profits were hit, their premises experienced disruption with some staff being left to face angry customers, and unable to offer a clear explanation.

The incident has, no doubt, also illustrated to any potential hackers how interconnected payment systems are across Europe and how many countries could be brought to a virtual standstill if they were able to breach the systems of major payment processing companies such as Visa.

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Tech Tip – Create ‘For Follow Up’ Folder In Microsoft Outlook

If you use Microsoft Outlook and you don’t want an important email that you need to follow up with to get lost among the deluge of each new day’s emails, you can keep track of it by creating a ‘For Follow Up’ folder. Here’s how:

– Click the Folder tab on the top of Outlook: File > New > Search Folder.

– The New Search Dialog Box will pop up.

– Select the ‘Mail Flagged for Follow Up’ option from the ‘Reading Mail’ dropdown list.

– Click ‘Ok’, then right click ‘For Follow Up’ in the Navigation Pane.

– Right click, and then click ‘Show in Favourites’.

– You will now have a ‘For Follow Up’ Folder amongst your other folders.

n.b. If you hover above the time-stamp in the message, you can click the follow up flag to add it to the list, instead of having to choose it from the Follow Up drop-down from the tool bar.

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Alexa Recorded and Sent Private Conversation

A US woman has complained of feeling invaded after a private home conversation was recorded by her Amazon’s Alexa voice assistant, and then sent it to a random phone contact … who happened to be her husband’s employee.

What did Alexa do?

As first reported by US news outlet KIRO 7, the woman identified only as ‘Danielle’ had a conversation about hardwood flooring in the privacy of her own home in Portland, Oregon. Unknown to her, however, in a serious security flaw, her Amazon’s voice assistant Alexa, via her Amazon Echo, not only recorded a seemingly ‘random’ conversation, but then sent the voice recording to a random phone contact without being expressly asked to do so.

The woman was only made aware that she had been recorded when she was contacted by her husband’s employee, who lives over 100 miles away in Seattle, who was able to tell her the subject of her recent conversation.

How Could It Have Happened?

Last year Amazon introduced a service whereby Amazon Echo users could sign up to the Alexa Calling and Messaging Service from the Alexa app. This means that all of the contacts saved to your mobile phone are linked to Alexa automatically, and you can call and message them using voice commands via your Echo.

In the case of the woman from Portland, Amazon has reportedly explained the incident as being the result of an “unlikely” string of events which were that:

  • Her Alexa started recording her voice after it registered as hearing its name or another “wake word” (chosen by users)
  • Subsequently, in the following conversation (about hardwood floors), Alexa registered part of the recorded conversation as being a ‘send message’ request
  • Alexa would / should have said at that point, out loud, ‘To whom?’
  • It is believed that Alexa then interpreted part of the background conversation as a name in the woman’s phone contact list
  • The selected contact was then sent a recorded message of the private conversation
Investigated

The woman requested a refund for her voice assistant device, saying that she felt invaded.

Amazon has reportedly apologised for the incident, has investigated what happened, and has determined that the flaw was an extremely rare occurrence. Amazon is, however, reported to be taking steps to avoid this from happening in the future.

Not The First Time

Amazon’s intelligent voice assistant Alexa has made the news in the past for some unforeseen situations that helped to perpetuate the fears of users that their home devices’ had a security flaw that could have a more sinister dimension and / or could malfunction or be used to invade privacy. For example, back in 2016, US researchers found that they could hide voice commands in white noise played over loudspeakers and through YouTube videos in order to get smart devices to turn on flight mode or open a website. The researchers also found that they could embed voice commands directly into recordings of music or spoken text.

Also, although Amazon was cleared by an advertising watchdog, there was the case of the television advert for its Amazon’s Echo Dot smart speaker activating a viewer’s device and placing an order for cat food.

What Does This Mean For Your Business?

Although it may have been a series of events resulting in a ‘rare’ occurrence, the fact is that this appears to be a serious matter relating to the privacy of users that is likely to re-ignite many of the fears of home digital assistants being used as listening devices, or could be hacked and used to gather personal information that could be used to commit crime e.g. fraud or burglary.
If the lady in this case was an EU citizen, it is likely that Amazon could have fallen foul of the new GDPR and, therefore, potentially liable to a substantial fine if the ICO thought it right and necessary.

Adding the Alexa Calling and Messaging service to these devices was really just the beginning of Amazon’s plans to add more services until we are using our digital assistants to help with many different and often personal aspects of our lives e.g. from ordering goods and making appointments, to interacting with apps to control the heating in the house, and more. News of this latest incident could, therefore, make some users nervous about taking the next steps to trusting Amazon’s Alexa with more personal details and important aspects of their daily lives.

Amazon may need to be more proactive and overt in explaining how it is addressing the important matters of privacy and security in its digital assistant and devices in order to gain the trust that will enable it to get an even bigger share in the expanding market, and successfully offer a wider range of services via Alexa and Echo devices.

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92 Carphone Warehouse Branch Closures

Dixons Carphone, owners of Carphone Warehouse stores has highlighted people not renewing their handsets as frequently and a declining market for long-term mobile contracts as 2 main reasons for the planned closures of 92 stores.

Carphone Warehouse Profits Hit – Shares Down

The decision to close 92 of its more than 700 Carphone Warehouse stores this year was announced by Dixons Carphone after a warning that the next year’s profits could be down £82 million led to shares in the company falling 20.7%. Share values had already fallen by 30% over the last 12 months,

92 Store Closures but No Jobs Lost?

The human cost of store closures would ordinarily be those employed in the condemned 92 stores (part of a 42,000 workforce worldwide). In this case, Dixons Carphone has stated that no jobs will be lost because staff will be offered the opportunity to move to larger outlets nearby.

Sales Up

The gloomy prediction disguised the fact that total sales were actually 3% higher in the year to 16 April, while like-for-like sales were up 4%, and the sales were up by 2% for the year as a whole, and by 1% in the fourth quarter. International sales e.g. Nordic countries and Greece outstripped those in the UK.

Even though pre-tax profit is expected to come in at £382m, this is actually dramatically down from the £501m in 2017.

What Happened?

According to reported comments by new boss of only 8 weeks, Alex Baldock, that even though it is acknowledged that performance has not been good, the problems are all “fixable”.

Market commentators have noted that a fall in the value of the pound (in the wake of Brexit) has made mobile handsets more expensive. Also, technical innovation has slowed, giving shoppers less reason to update their phones, meaning that they have been hanging onto their current handsets for longer.

SIM Free Popular

Market analysts have noted that there is unlikely to be a boost in the market for long-term mobile contracts any time soon. This is partly because many consumers have been opting for the alternative of SIM free phones in an attempt to keep costs down and get the best deals. Sales of SIM free is one area where Dixons Carphone will need to improve in order to make the most of market trends.

A SIM free phone is sold (unlocked) without any SIM card or network attached, so people buy the phone and then choose a SIM only deal for their calls and data, and can choose whichever network they like. The benefits are the ability to own the handset outright and take out a SIM only deal, thereby reducing the cost of a monthly plan as you are only paying the network for your minutes, texts and data allowance. Also, SIM only can give greater flexibility, with 1-month rolling contracts and 12-month contracts are now being commonplace.

What Does This Mean For Your Business?

Many UK businesses, like Dixons Carphone, will have felt the pressure of consumers reeling in some of their spending in the wake of the fall in the value of the pound after the Brexit vote. Also, as in the case of Dixons Carphone, they’re in a market where so much innovation has been focused on phones and their features in recent years that consumers are going to be reluctant to swap unless the new model offers a new technological jump or can give them features that significantly add value.

High street retailers / well-known bricks-and-mortar retailers have taken a battering in recent times (e.g. store closures at e.g. Carpetright, New Look, Mothercare, Byron, Jamie’s Italian Marks & Spencer, and soon House of Fraser, and Carluccio’s) as consumers move more towards online digital. A recent British Retail Consortium (BRC) report, for example, showed that footfall in retail stores fell by 3.3% in April 2018 compared to last year because of a shift in consumer behaviour towards digital shop visits rather than physical ones.

Many retailers have realised that to fight back they must rebalance investment in physical and digital infrastructure, and change the way stores are used e.g. by adopting technology to engage people, and to make stores more like centres for experiences rather than just places for purchasing goods. This is particularly important for younger consumer groups.

In the case of Dixons Carphone, new boss Baldock hasn’t really elaborated beyond saying that the business had been too inward-looking and distracted. As part of his proposed fixes for the problems, Baldock has said that the group would also now be investing £30m in improving customer service by retraining staff in stores and at its call centres, and that it would try to renegotiate contracts with mobile networks to reflect the slowdown in phone sales i.e. to adapt to market trends. Presumably, the company will also benefit from increased efficiency after closing the 42 stores.

In today’s challenging environment, as well as simply investing, retailers must now try to embrace technology in the right way as an opportunity to deliver more value to customers whether in store, at home or on the move. Retail commentators frequently talk about the importance of the need to create a seamless customer experience between online and offline, and to develop an omni-channel platform. Improving and optimising the current experience that retailers offer customers, and replicating these as effectively as possible across all channels could be the key to staying competitive in the evolving retail business environment.

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Slack Actions adds integrations with third party developers

Chat App Slack has announced the introduction of a new Actions feature that makes it easier for users to create and finish tasks without leaving by having access to more 3rd party tools.

slack, actions

What Is Slack?

Slack, launched way back in 2013, is a Silicon Valley-produced, cloud-based set of proprietary team collaboration tools and services. It provides mobile apps for iOS, Android, Windows Phone, and is available for the Apple Watch, enabling users to send direct messages, see mentions, and send replies.

Slack teams enable users (communities, groups, or teams) to join through a URL or invitation sent by a team admin or owner. It was intended as an organisational communication tool, but it has gradually been morphing into a community platform i.e. it is a business technology that has crossed-over into personal use.

In March 2018, Slack and financial and human capital management firm Workday formed a partnership that allowed Workday customers to access features from directly within the Slack interface. Slack is believed to have 8 million daily active users.

What Is ‘Actions’ and How Does It Help?

The new tool / feature – dubbed Actions – will bring enterprise developers deeper into Slack, because it allows for better / more integration with enterprise software from third-party software providers, such as Jira, HubSpot, and Asana.

Slack knows that many users now like to choose what software they use to get their job done, and the Actions feature will, therefore, be of extra value to 90% of Slack’s 3 million paid users who regularly use apps and integrations.

Actions can be accessed using a click or tap of any Slack message, require no slash commands, and are being made available to all developers using the platform to deploy bots and integrations. To begin with, Actions will be displayed based on what individuals use most frequently.

What Does This Mean For Your Business?

If you or your business uses Slack, the interoperability of these systems resulting from integration between software from third-parties with the Actions tool means that you have greater choice in what software you use to complete your tasks without having to leave Slack. This offers time and cost saving benefits, as well as a considerable boost in convenience.

Slack knows that there are open source and other alternatives out there, and the addition of Actions will help Slack to provide more valuable tools to users, thereby helping it to retain loyalty and compete in a rapidly evolving market.

TalkTalk Super Router Security Fears Persist

An advisory notice from software and VR Company IndigoFuzz has highlighted the continued potential security risk posed by a vulnerability in the WPS feature in the TalkTalk Super Router.

What Vulnerability Does the Super Router Have?

According to IndigoFuzz, the WPS connection is insecure and the WPS pairing option is always turned on i.e. the WPS feature in the router is always switched on, even if the WPS pairing button is not used.

This could mean that an attacker within range could potentially hack into the router and steal the router’s Wi-Fi password.

TalkTalk, Super Router, Security issue

Tested

It has been reported that in tests involving consenting parties, IndigoFuzz found a method of probing the router to steal the passwords to be successful on multiple TalkTalk Super Routers.

The test involved using a Windows-based computer, wireless network adapter, a TalkTalk router within wireless network adapter range, and the software ‘Dumpper’ available on Sourceforge. Using this method, the Wi-Fi access key to a network could be uncovered in a matter of seconds.

Scale

The ease with which the Wi-Fi access key could be obtained in the IndigoFuzz tests has prompted speculation that the vulnerability could be on a larger scale than was first thought, and a large number of TalkTalk routers could potentially be affected.

No Courtesy Period Before Announcement

When a vulnerability has been discovered and reported to a vendor, it is normal protocol to allow the vendor 30 days to address the problem before the vulnerability is announced publicly by those who have discovered / reported the vulnerability.

In this case, the vulnerability was first reported to TalkTalk back in 2014, so IndigoFuzz chose to issue the advisory as soon as possible.

Looks Bad After TalkTalk Hack in 2017

News that a vulnerability has remained unpatched after it was reported 4 years ago to TalkTalk looks bad on top of major cyber attack and security breach there back in October 2017. You may remember that the much publicised cyber-attack on the company resulted in an estimated loss of 101,000 customers (some have suggested that the number of lost customers was twice as much as this figure). The attack saw the personal details of between 155,000 and 157,000 customers (reports vary) hacked, with approximately 10% of these customers having their bank account number and sort code stolen.

The trading impact of the security breach in monetary terms was estimated to be £15M with exceptional costs of £40-45M.

What Does This Mean For Your Business?

It seems inconceivable that a widely reported vulnerability that could potentially affect a large number of users may still not have been addressed after 4 years. Many commentators are calling for a patch to be issued immediately in order to protect TalkTalk customers. This could mean that many home and business customers are still facing an ongoing security risk, and TalkTalk could be leaving itself open to another potentially damaging security problem that could impact its reputation and profits.

Back in August last year, the Fortinet Global Threat Landscape Report highlighted the fact that 9 out of 10 businesses are being hacked through un-patched vulnerabilities, and that many of these vulnerabilities are 3 or more years old, and many even have patches available for them. This should remind businesses to stay up to date with their own patching routines as a basic security measure.

Last year, researchers revealed how the ‘Krack’ method could take advantage of the WPA2 standard used across almost all Wi-Fi devices to potentially read messages, banking information and intercept sensitive files (if a hacker was close to a wireless connection point and the website doesn’t properly encrypt user data). This prompted fears that hackers could turning their attention to what may be fundamentally insecure public Wi-Fi points in e.g. shopping centres / shops, airports, hotels, public transport and coffee shops. This could in turn generate problems for businesses offering WiFi.

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Southend ranked as digital suburb in new report

Southend has been ranked with 15 other towns as a digital suburb in a new report outlining the current state of the UK ‘s technology industry.

According to the annual Tech Nation report, the technology industry in Britain is growing at more than twice the rate of rest of the economy and developing significant clusters of digital businesses in towns outside of the main cities.

The report, developed from a survey of 3,400 people within the industry and statistics from the ONS, claims that the tech industry grew by 4.5% in 2016-7, compared to UK GDP, which only grew by 1.7%. The technology sector is now worth £184bn, up from £170bn in 2016. Tech employment is also increasing at an astonishing five times the rate of the rest of the economy.

Productivity in the industry is also higher than in other industries, with each employee generating between £100,000 to £320,000 of turnover.

New Digital Suburbs

Cities are responsible for most of Britain’s digital tech business turnover, with London ranked as the third major centre for tech behind Silicon Valley and New York. However, the report also identified that tech hubs are also appearing in 16 smaller towns, which have a higher proportion of tech employment than the UK average, including Southend:

  • Basingstoke
  • Burnley
  • Slough and Heathrow
  • Livingston
  • Stevenage and Welwyn Garden City
  • Guildford and Aldershot
  • High Wycombe and Aylesbury
  • Southend
  • Enniskillen
  • Telford
  • Cheltenham
  • Stafford
  • Huntingdon
  • Swindon

The report contains a range of data across the country, broken down into regions. Southend ranks well, outlining several pros and cons of the town from the industry’s point of view.

Employment, Turnover and Productivity in Southend

For a comparatively small town, employment in the area is high with 8517 people working in the industry in 2017 turning over £942,470,000 or £111,000 per person.

Most technology companies within Southend are classed as scaleup, meaning they are aged between 5-9 years and as such are considered mid-stage and good opportunities for investment to rapidly grow.

tech employment
Over 8000 people are employed in the tech industry in Southend

 

technology, industry, turnover, value
The technology sector in Southend has almost £1Billion in turnover

 

Technology Sector’s Community Perception

The report also includes data on the industry’s perception of the community in which they operate.

Southend performs well in the category Perception of Living, with an overall score of 7.30 out of 10, compared with London’s 6.03, and beats the capital in all the categories surveyed including cultural amenities, cost of living and quality of life.

Living standards, Southend, quality of life

The results from the Perception of People are more of a mixed bag, though still proved more positive than those of London, with an overall score of 6, compared to London’s 5.34 and Southend scoring particularly well in the quality of local schools.

Tech community, people,

The report for the Perception of Doing Business slips below London, unsurprisingly with London scoring 5.69 compared to Southend’s 5.13; but the town’s perception of its digital infrastructure is especially optimistic, even if the locals don’t believe the town is particularly well recognised in the UK or abroad for its tech industry.

technology, business

However the town is far more optimistic when it comes to its future in the tech industry, recording high scores for growth potential.

tech community, business, growth

Strengths and Challenges facing Southend’s Technology Businesses

The survey asked the respondents to list the towns’ strengths and challenges, information which local authorities should particularly take note of. Tech people in Southend feel there is a lack of training available in the area and lack of support from government. They also seem to worry about retaining talent, possibly die to lure of London and it’s higher earning potential.

technology, digital suburb, business, challenge

On the positive side, the respondents seem to like living in a town with nearby access to their workplaces, in an appealing part of the country. The towns digital infrastructure is highly valued, and the town’s plans and agreements, such as Cisco’s Kinetic for Cities and CityFibre’s gigabit networking together with a host of new digital based workspaces, such as The Hive must surely influence the survey.

strengths, technology industry, strengths, business

 

Images:

Tech Nation

Globalnet

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Handy Location Tracker

A peanut-shaped, hand-held, smart, long-range tracking device called LynQ has been launched that can tell you how far and in what direction your friends are, all without the need for a data connection, and without monthly fees.

Why?

As well as being used for outdoor activities to replace traditional maps and location methods, a ‘LynQ’ can be used as a safety device for tracking children or pets, for rescue workers, or for making sure dementia sufferers don’t wander too far. It can also be used as a fun / leisure device e.g. to find each other in festival crowds, or to keep track of each other when hiking or skiing.

How Does It Work?

Powered by a rechargeable power cell that can offer up to three days of battery life between charges, a LynQ can reportedly track other LynQ users from up to 3 miles (5km) away.

Being marketed as a kind of smart compass for the 21st century, the LynQ doesn’t need an app, phone or Wi-Fi network. Instead, it uses what is described as “a new approach to GPS”. This means that LynQ devices send their GPS coordinates directly to each other. The GPS data has a compression algorithm applied to it in order to make it possible to send that data more frequently and reliably.

2 To 12 People Can Use

LynQ allows 2 or more people (up to 12 can link up) to use a one-button control and simple digital interface to find each other. The display shows a simple display of distance and direction that changes accurately as you move towards or away from your target, and the single button allows you to switch between people you’re tracking.

The display turns off automatically when you let it go to hang by its clip, thus saving battery life, but the LynQ is always receiving the data.

Other Features

The device allows you to create a “home” location that linked devices can point toward. It also allows you to set a safe zone (a radius from your device) that will warn you if the other person leaves that safe zone. You can also send basic preset messages like “meet up” or “help.”

The price is $154 / £114.30 per pair (early bird), going up to $200 / £148.40.

What Does This Mean For Your Business?

This is another smart device that shows how a combination of technologies can be used to create something that can meet a real need and has multiple applications e.g. leisure, sport, safety, and even defence. For example, the Thai Ministry of Defence tested LynQ and found that it helped soldiers find each other much faster while radio silent, and helped them quickly get into formation for a search mission.

This could also represent another possible way to keep track of those in the care of others e.g. dementia sufferers being tracked by carers. Back in 2016 for example, a barcode tagging system for tracking elderly dementia sufferers was being tested in Tokyo, but the LynQ could provide an even simpler and more practical system.

Quite simply as a gadget, the LynQ appears to have multiple applications, thereby offering many opportunities to business and personal users. The fact that the LynQ requires no monthly fees, and doesn’t require a data connection will increase its appeal.

The hope is that the LynQ device is secure and that signals can’t be intercepted and used by criminals to track victims e.g. for attack or abduction. There are still widespread fears about the vulnerability of many smart / IoT devices to hacking, but the fact that LynQ doesn’t need a connection could make it safer.